In a world where fashion trends change faster than TikTok challenges, one brand has managed to cement itself as the ultimate streetwear staple: Essentials Clothing. Born from Jerry Lorenzo’s Fear of God universe, this line has become the fashion equivalent of oat milk—universally loved, endlessly versatile, and Gen Z–approved. Whether you’re scrolling through Instagram, walking the streets of London, or spotting celebs at Coachella, the clean silhouettes and muted tones of Essentials are everywhere.
But here’s the real question: why has Essentials taken over, and how is everyone—from A-listers to uni students—styling it in their own unique way? Let’s dive in.
Why Essentials Clothing Is More Than Just “Basic”
The genius of Essentials lies in its paradox: it’s minimal but statement-making, casual but luxurious, and unisex without even trying. With oversized hoodies, boxy tees, and joggers that feel like a warm hug, it’s the kind of wardrobe that makes you look effortlessly cool—without screaming that you tried too hard.
And that’s exactly why it works across the board. Whether you’re a sneakerhead in Manchester, a hypebeast in LA, or simply someone who loves a clean streetwear fit, Essentials delivers.
UK Vibes: Essentials on the Streets of London & Beyond
Across the UK, Essentials Clothing has become the unofficial uniform of Gen Z and millennial city-dwellers. In London, it’s not unusual to see Shoreditch trendsetters layering oversized Essentials hoodies with trench coats and Air Force 1s for that polished-meets-street vibe. Over in Manchester, football culture collides with fashion, and Essentials joggers paired with Yeezys or Nike Dunks are practically a weekend staple.
Shopping for Essentials in Britain? You’ll want to check platforms like Selfridges, which often stocks limited drops, or END Clothing, a go-to for the UK’s streetwear community. The brand has the same effect on British fashionistas as a Pret flat white—an everyday necessity.
And UK celebs are catching on too. Think of Skepta rocking muted tones on stage, or Stormzy mixing Essentials sweats with high-fashion trainers. It’s proof that Essentials bridges both comfort and credibility.
US Influence: From LA Streets to Celebrity Wardrobes
Across the pond, Essentials is practically the DNA of American streetwear culture. Walk through Fairfax in Los Angeles and you’ll see racks of it in boutiques, or spot it layered under puffer jackets in chilly New York winters.
Celebs like Kanye West and Travis Scott have been instrumental in pushing this aesthetic—oversized proportions, muted palettes, and a high-low mix of luxury with basics. Travis has been photographed in Essentials hoodies layered with denim jackets, while Kanye’s own Yeezy influence paved the way for neutrals to dominate streetwear.
Retailers like Nordstrom and PacSun have also played a massive role in bringing Essentials Clothing to the mainstream in the States. And because American fashion thrives on accessibility, Essentials is often styled in a more laid-back, off-duty way: think sweatpants with Jordans, oversized tees with fitted caps, and endless layering options.
The Celebrity Effect: Who’s Wearing Essentials?
Celebrities have a way of turning simple outfits into global obsessions, and Essentials is no exception. Beyond Kanye and Travis, stars like Justin Bieber, Hailey Bieber, and even UK’s own Adele have been spotted in the line. What’s fascinating is how celebs style it differently:
- Justin Bieber: Goes full comfort-core, pairing oversized Essentials sweats with beanies and Crocs (yes, Crocs—but somehow it works).
- Hailey Bieber: Elevates the basics by layering an Essentials hoodie with blazers or leather trousers, making “airport chic” a thing.
- Stormzy & Skepta: Keep it raw and street, making Essentials look like the unofficial uniform of UK rap.
It’s proof that this brand sits at the intersection of luxury, street, and comfort.
Gen Z Obsession: Why They Can’t Get Enough
For Gen Z, Essentials ticks every cultural box:
- Gender-Neutral Appeal: The oversized cuts mean you don’t need to shop “men’s” or “women’s”—everyone’s included.
- Social Media Flex: Neutral tones and minimal branding make it perfect for Instagram carousels or TikTok OOTDs.
- Sustainability-ish: While not strictly eco-focused, Essentials promotes less is more through timeless pieces—an idea Gen Z loves.
- Versatility: One hoodie can work for class, brunch, and a night out with friends.
Simply put: it’s clothing that adapts to their lifestyle, not the other way around.
Styling Essentials: Tips & Fashion Hacks
So, how do you wear Essentials without looking like you just rolled out of bed? Here are a few hacks:
- Layer Smartly – Pair an Essentials hoodie with a tailored overcoat for a sharp-meets-cosy look.
- Accessorise – Add statement trainers, a designer bag, or chunky jewellery to elevate the minimal base.
- Mix Textures – Try Essentials joggers with a leather jacket or oversized tee with corduroy trousers.
- Play With Proportions – Oversized top? Go slim on the bottom. Baggy joggers? Balance with a fitted tee.
- Colour Clash – Neutrals are the brand’s DNA, but don’t be afraid to throw in bold sneakers or a neon cap.
The Gender-Neutral Revolution
Fashion’s movement towards inclusivity has been turbocharged by brands like Essentials. The clothes aren’t labelled for men or women—they’re just for you. That’s why it’s become a safe space for self-expression. Whether styled with chunky trainers in Camden or cowboy boots at Coachella, Essentials adapts to all identities.
It’s a quiet rebellion against the rigid gender binaries of old-school fashion. And the beauty is—no one questions it.
Cultural Influence: From Rap to Runway
Essentials is more than just streetwear—it’s culture. In the UK, it’s part of grime and drill scenes, blending music with fashion in a way that feels authentic. In the US, it’s tied to hip-hop and skateboarding, shaping how young people dress for both concerts and campuses.
And here’s the kicker: high fashion has started to borrow from it. Luxury houses like Balenciaga and Dior have been riffing on oversized silhouettes and neutral palettes—proof that what started as streetwear now dictates what’s happening on the runway.
Final Word: Why Essentials Is Here to Stay
While trends come and go, Essentials has proven it’s not just another fleeting hype-drop. It’s the backbone of modern wardrobes, bridging the Atlantic with its universal appeal. In London, Manchester, LA, and New York, it’s not just clothing—it’s culture.
So whether you’re shopping your next drop from Selfridges, END Clothing, PacSun, or Nordstrom, one thing’s certain: Essentials isn’t just a brand. It’s a lifestyle.
Pro tip: If you want your wardrobe to look effortlessly curated without spending hours planning outfits, build around Essentials basics. They’re the canvas—you’re the art.