Few ventures have as much potential as commerce, and one giant of commerce in the modern age is without a doubt, Amazon, the online store titan that almost has no competition due to how many products it has and how easy it is to both sell and buy on its platform. It offers a wealth of opportunities, that is certain, but success on Amazon is not just about having great products, it is also about smart navigation through its complex environment, which means you should employ a suite of effective seller tools. That is this article’s main topic, highlighting some of the top tools, crafted to enhance overall performance, simplify your operations, and of course, increase your sales.
Table of Contents
Selling Tools
There are many different aspects to selling online, like effective inventory management, product and keyword research, sales estimation, and analytics, which are just some of the key points to a successful Amazon enterprise.
Not running out of stock, knowing how many products you still have available, keeping track of everything all matter, researching potential products and possible ad strategies, for all of that there are multiple tools that you can use. You need a tool that helps you keep everything going, and it provides recommendations on what to stock, what’s trending, and where the biggest profit margins you can tap into are.
Some fantastic options are Helium 10 and Jungle Scout, which both do different things but also overlap, both offer more advanced features, like alerts for which product you can invest in or when it is time to stock up again and reports on your inventory’s health.
You avoid both excess and shortage, keep your ads fresh and rolling, keeping a fine balance while improving how and where you spend and receive funds. Before making a decision, you should try comparing Helium 10 and Jungle Scout to see what fits you best. Features like these cannot be underestimated especially once you grow a little bigger and it gets harder to constantly keep track of everything.Â
Keywords and SEO
Keyword research and SEO tools are another huge aspect of selling online, a crucial factor that can make or break your visibility and success, and product visibility will be heavily influenced by keyword research. Mastering search engine optimization (SEO) and keyword research is essential. There are plenty of free tools available that provide relevant and smart keyword suggestions, including related, long-tail, and competitor keywords. You optimize your product listings effectively when you analyze competition and search volume for each keyword. You slowly improve your product ratings on Amazon, which leads to better discoverability, more customer engagement, and higher sales.
Pricing Tracker
You want to maintain a competitive edge on Amazon, obviously, and tracking prices is a crucial component of that. There are plenty of tools, again, like Helium 10, that excel in this area, letting you look at historical price changes of any product on the platform, and helping you identify spot deals and trends. You can make it so you are notified by email when the price of an item drops below your desired threshold, which guarantees that you never miss a chance to optimize and improve your pricing strategy.
It even offers a browser extension, providing easy, quick access to price history data directly on Amazon product pages, so you do not even need to open a new tab to get the info you need.Â
Feed Management
For an Amazon seller, effective feed management is vital, especially if you have an extensive inventory or are operating across various channels. One tool that is great here is Lengow, made to assist with said feed management. Its capabilities include optimizing and managing product feeds not just for Amazon but across a whole range of online channels like other marketplaces, affiliate platforms, comparison shopping engines, and social media.
Profit Calculators
Maintaining your profitability is one of your top priorities, and to do that you need to accurately calculate revenue, profit, and fees, so all your finances need to be clear and clean. Luckily there is a free tool to help you do just that, Amazon’s revenue calculator, which helps you estimate these figures based on an item’s selling cost, price, and so on. It provides you with a detailed breakdown of your fees, including fulfillment fees (FBA), referral fees, and closing fees, allowing you to see exactly where your money is going. What is so convenient is that this tool is available and free to all sellers on Amazon, so there is no reason not to get it.
Becoming a seller on Amazon is only the first step, and staying a seller can be a little more complicated. Luckily, there is a suite of tools at your disposal that you can call up whenever you need.